From Napkin Nightmare to Event King: Sam Austin’s Rise to High-End Entertainment Glory Unveiled on Kinetic PE MIXX

 

FOR IMMEDIATE RELEASE

“From Napkin Nightmare to Event King: Sam Austin’s Rise to High-End Entertainment Glory Unveiled on Kinetic PE MIXX”

Houston, TX – March 12, 2025 – Ever wondered what it takes to go from a DJ gig so bad the crowd throws napkins to orchestrating A-list backyard concerts? Sam Austin, director and principal at Gulf Coast Entertainment (GCE), spills the unfiltered truth on Kinetic PE MIXX. Airing today, this episode traces Sam’s 25-year odyssey through music mishaps, mentorship miracles, and high-stakes event triumphs—delivering a masterclass in resilience and passion that’s set to ignite 2025’s entertainment scene. With economic chaos and career burnout trending, Sam’s story is the spark event planners, music lovers, and dream-chasers need now.

Napkin Nightmares to Private Jet Parties: Sam’s Raw Journey
Sam Austin’s career kicked off with a thud—napkins hurled at a disastrous DJ set. “It was a wake-up call,” he admits. Instead of folding, he flipped the script, turning that low into a launchpad for over two decades in high-end event production. From grungy clubs to booking Harry Connick Jr. for elite private gigs, Sam’s rise is a gritty testament to grit. On Kinetic PE MIXX, hosted by DJ Potential, he shares how a “never stop learning” mindset transformed chaos into a thriving career at GCE.

The Making of an Event King
Sam’s path wasn’t linear—it was serendipitous. High school band gigs led to flyer runs at Kinko’s, then a leap to LA. A failed jeans hustle pushed him back to music, landing a gig at Groove Tubes under mentor Aspen Pittman. “Aspen taught me sales, production, everything,” Sam says. Post-2009 crash, he returned to Houston, joining GCE to mastermind events that wow—think Toby Keith crashing a Hawaii gig or replacing a canceled hip-hop star in Florida with six hours’ notice. “Stay calm, adapt, deliver,” he insists. That’s the Sam Austin way.

GCE’s Secret Sauce: Teamwork and Magic
At GCE, Sam’s built a squad—Annie, Sarah, Elena, Susie—that turns logistics into art. “It’s all about the people,” he stresses. Together, they’ve elevated weddings, galas, and corporate events into unforgettable experiences. Sam’s tip? “Don’t force it—let the night flow.” It’s why A-listers like Toby Keith drop in unscripted, creating magic you can’t stage but can cultivate.

Why This Matters in 2025
With job stress up 30% and event planning topping “most stressful careers” lists (trending on X), Sam’s story hits hard. Listeners—burned-out planners, aspiring entertainers, music diehards—crave real talk and real wins. His advice? Stay calm under pressure, lean on your team, and chase what lights you up. “Do what you love, and the money follows,” he says, echoing Marcus Aurelius with a modern twist. It’s authenticity 2025 demands—raw, relatable, and results-driven.

Catch the Full Scoop—Join the Movement
Tune in to Kinetic PE MIXX now on YouTube (https://www.youtube.com/watch?v=wODhkpemVCY) or Spreaker (https://www.spreaker.com/episode/64845612). Dive into Sam’s world at gulfcoastentertainment.com, connect with host Marcus Hart at marcus-hart.com, and vibe with the show at transformumedia.com/podcasts. Need event inspo? GCE’s got you—call 713-523-7004 or hit the site for a free consult. Share your hustle story in the comments—Sam’s listening.

Event Details:

• What: Kinetic PE MIXX featuring Sam Austin
• When: Available now, released March 12, 2025
• Where: YouTube, Spreaker, and transformumedia.com/podcasts
• Why: To inspire and equip event pros and music fans with a blueprint for success

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About Gulf Coast Entertainment (GCE)
Gulf Coast Entertainment crafts elite live experiences nationwide, from star-studded galas to intimate weddings. Led by Sam Austin, GCE’s team blends 25+ years of music expertise with white-glove service, making every event a masterpiece. Discover more at gulfcoastentertainment.com.

Contact:
Sam Austin
Gulf Coast Entertainment
Email: info@gulfcoastentertainment.com
Phone: 713-523-7004
Website: gulfcoastentertainment.com

END RELEASE

Transcript

Connecticut e mixed fans. Welcome back to another amazing episode. And, uh, I like to start us off with a little story. It's a very short story indeed. You know? Uh, let me set this up like this. So I was booked a DJ get so bad that the crowd started throwing napkins at that is a true story. It's a real true story. So they've got me through that mess and a prayer to never do it again. Now our guest here, Sam. He's got twenty five years in this high end game. And, Sam, your journey's got atop my napkin nightmare. So, uh, why don't you do us a favor, Sam? And welcome to the show, by the way, brother. Yeah. Thank you. Thank you for thank you for having me. Um, I'm looking forward to it. Yeah, man. I've been, uh, excited about this myself. Yeah. Yeah. So yeah. So my name is Sam Austin. I'm a director and principal at a company called Gulf Coast Entertainment, GCE, as we call it, Gulf Coast Entertainment is kind of a long thing to get out there. And what we do is we book entertainment, musical entertainment specifically for high end galas, weddings, nonprofits, corporate events. And we're there from the begin the very beginning from the minute you sign the contract all the way to when the the band or DJ or national entertainer loads out. So, um, and that's what we facilitate the whole thing, and, uh, we think we're pretty good at it. I like it. I like it. You know? So especially coming out of Houston, man. You know? Uh, we talked about Houston and how they have a real cool, uh, scene for hip hop music, you know, that goes far back as I remember. You know, I'm a little young, uh, to UGK. Uh, I was huge UGK, uh, fan. And so, you know, I I know you have touched some great, uh, entertainers in your days. Take us back, man. You know, how how did you even stumble into this talent booking world? Yeah. Was there any mentors, holy nudges that got you started? You know, it's interesting. It's I kinda fell into it as an accident. And, you know, the way it started was, you know, I've played in bands my whole life ever since middle school. Yeah. You know, and we didn't have YouTube back then. We didn't know how to do it. We just got into a room, and we figured it out. Mhmm. So sort of playing that. Did that. Get in high school. I was playing my was playing in bands, and we started booking our bands. And, well, you know, we didn't have once again, we didn't have Facebook, maybe anything like that. We had to go out there and then that we would go to Kinko's and print up 3,000 flyers. Right? And just hand them out as, you know, hand them out in high school, put them on people's put them on people's windshields and things like that, and hope people would show up. And it was crazy. You know, 500 people would show up to a club in Houston called Fitzgerald. We'd sell the place out. The bartenders hated us because it was all high school kids and no one was drinking. Um, so it was like one of those things that just started me down this path of figuring it out. Right. Yeah. You know, mediocre student luckily got into college. Uh, hey. When I got into college, I realized, like, oh, look. If I blow this thing, I gotta go home. So figured it out, started booking bands or booking my band in, um, in college. And then after college, what led me, um, such a weird, funny story. We were stuck in Houston, kind of a bad economy. My wife and I were newly married, and, uh, had a friend who was flinging high end blue jeans in Los Angeles. Okay. He's just and, uh, I was and he said, uh, I'm a after I'm talking about pretty good sales guys. Like, yeah. I can sell anything. So my wife and I move out to California, pack up everything Okay. And, uh, go out to LA and, um, try to sling blue jeans. Well, it didn't work out, And I've moved out to LA. I have I have an apartment I've signed a lease on. We have a new car. So I have two options. I can put my tail between my legs and go home, or I can figure it out. And I go back to this quote all the time. Marcus Aurelius quote from meditations is the impediment yeah. The impediment to action the the impediment to action advances action. What stands in the way becomes the way. So you can either you can just like I said, you could figure it out. But what happened was I'd made these connections in Houston working in guitar stores when I was in high school and in college. I picked up the phone and I called the company called Groove Tubes. They made they made electron tubes for guitar amplifiers. I knew the owner and I said, hey, uh, I want a job. I wanna stay out of California. And, um, he said, yeah. Come on down. Let's figure it out. It was half the money I was making, but I got to stay in LA. And that was my foot in the door in the music business. Nice. Yeah. And so it just it happened to the the obstacle the obstacle is the way as Ryan Holiday says all the time. And it was Ryan brought a guy named Aspen Pittman who really became a mentor to me. He was the best salesman I have ever met in my entire life. This guy was incredible. He could sell ketchup popsicle to a woman in white gloves. I mean, this dude was good. And he taught me so much about audio and music production and sales. And we went around all over LA. We were in Capitol Records. We met all these producers, worked with a guy named Greg Ladany who produced a whole bunch of Jackson Brown records, and that's really, like, what set me on my path in the music business. Nice one. Yeah. So and I've learned so much from him. Magali was hard on me. He was so hard on me, um, as I was learning this. I was in my twenties. Didn't really know what I was doing. It was years later that I had realized what he was doing. He was pushing me to my breaking point, you know, and just learned so much from him. And he's really the one who's still the work ethic that I have today that I carry with me to Gulf Coast Entertainment. So I'm kinda rambling here and, uh, going too long. Stayed out in LA. I lived out there during the the housing crash of two thousand nine, and that's when we decided it was time to come home to Houston. And, uh, came back home. And my wife came back home and I was working in the music business here building guitar amplifiers with a company called Diamond Amplification. And I wanted kind of a change. And my wife's a wedding photographer and works on the high end event business. And she was talking to Annie Eiffler at Gulf Coast Entertainment, who's now my partner at Gulf Coast Entertainment. He said, hey. My husband's in the, you know, in the music business. He's looking for a new job. And, uh, I knew how to I knew how to put on a show. I knew how to book a band. I knew a little bit about high end events, and, uh, that was almost ten years ago. So we've been booking bands, uh, booking high end bands for for high end events and doing things like, you know, booking, um, national entertainers to play in people's backyards. You want Harry Connick Jr to play in your backyard? We can do that. We can make it happen. So that's how I got this to it. So I come to private event space. Then Susie Kreiner, my other business partner, Gulf Coast Entertainment, she's become a massive inspiration for me. She started GC forty five years ago, forty six years ago. K. And this woman is incredible. She, um, started booking bands, didn't really know how to do it, opened a club, and figured it out, as she says. So you can't see the theme going here. It's And and I I lean on Susie, like, every day. I've never heard her say an unkind thing about anyone. Oh, and the other thing is she's like, it's she her whole thing is never stop learning. Uh, she's been doing this for a long time. And she still says to this day, uh, not a gig goes by that I don't learn something. Love it. Yeah. So she's such a cool, cool person. Uh, you know, I think, like, every week, I could run into any kind of situation, anything that looks complicated or there's struggle there. You know, I always ask myself, like, I ask myself, what would Susie do in this situation? And the one piece that that she's that she said that it stuck with me forever was always do what you say you're gonna do. Mhmm. And that's a big part of GCE and what we do is we always do what we say we're gonna do. That's so true. The music business thing. Yeah. It's a booking business thing. Yeah. And you was fortunate enough to, like, pivot and run into people, man, who are just honest people and people who has a passion for this industry. When you went into California, you could've just stopped right there. We won't we won't even know who you is right now. I'm just grateful for that, man. You know? When we talk about running to people who's, like, produced some of Jackson Brown's songs, everybody I talk to is one of the songs that, like, uh, I can recall. You know? He talks about, um, people being ready to leave with the light of the morning. It's about the idea of people, you know, uh, coming to deliverance, you know, or people must come to deliverance, You know, not a certain group of people that No. That's deep, man. Yeah. So, like, your journey is just as deep. Your journey is, like, kinda reflective of that. Well, I mean, every day is a miracle. You think about it. I mean Yeah. You know, just the It is. Just the small things that had to happen just for you and I to get on this podcast today. You know, every single coincidence had to happen and had to line up. Yeah. You know, that's every day. Every cool thing that ever happens to you. Think about the hundreds of things that had to happen. You know? Is, like, you know, the the planet's billions of years old, and we were a lot you know, we got to live in the same time as David Bowie. I mean, that's you know? Well, as that. You know? It's it's things we take so much for granted and some of some of the great people that have, like, passed through or and are still here. Like, we we we just take it like it like it's nothing. But, like, we we can pull lyrics. We can pull quotes. I mean, you mentioned Marcus Aurelius, who's one of my favorites. But this stuff is still available, man, and we can, you know, use it to our advantage. And and I I love that, man, and I love that, like, people who's conscious to that. Yeah. Yeah. It's a wonderful play, ain't it? Yeah. It is, Sam. You know, Sam, you know, like, you you probably hit, like, a a a wall and, you know, um, and, like, for a moment and, you know, a deal probably tank or a client probably flake. Uh, but the the main thing the the most important thing is that they probably pull you out of that dish. You know? Was there a time like that? Yeah. I mean, um, Yeah. Every every I mean, there's certainly different events, but it's it's always trying to turn whatever situation you have into a positive. Yeah. Andy. Really, the first thing I always ask myself when things go off the rails is, is this going to kill me? No. It's not. You know? These are Bill Westlake. Yeah. These are small problems in the big scheme of things. It's and I, you know, I keep going back to this. Like, you know, going back to the figuring it out thing. I suppose I just got good at is, you know, there's always a way to, um, not just give up, but look at the solution. And maybe the situation didn't turn out exactly how you wanted it to be, but be grateful that it turned out the way that it did when it is successful or even even if it fails incredibly. Mhmm. Learn from that. I mean, everything is a learning experience. You had it. I do have like, here's a here's a funny, uh, interesting story when things have gone not the way they're supposed to go. I was working with a close planner friend of mine who I work with all the time. She had come back to Houston off of a week in, um, working in Hawaii, which wasn't a bad deal. But I was jet lag No. Not at all. With the I have great clients. Yeah. Uh, I have great clients flying me all over the flying me all over the country, and they put a can you help us with abandoned Hawaii? Absolutely. But I'm back, and I'm jet lagged, and I'm tired. And it's kinda, you know, as I'm laying down, my phone rings, and it's from this planner friend of mine. And I pick up the phone and go, hey. What's going on? She goes, I'm in Florida. I have a hip hop artist that is sick and can't make the show. Can you get something together for me? I say, how much time do I have? She goes, six hours. Yep. So I'm in Houston. He's in Florida. Hip hop artists can't make it. These are these are national entertainers. I'm not gonna mention any names. You don't have to Yeah. Finish it. Well, he's sick. He can't make the show, but I start thinking. I was like, okay. Connections. People I've made connections with in the past. Who do I know? Who's in Florida? Blah blah blah blah blah. Bam. I hit it. And I know a hip hop artist. He was in Florida. I called up his manager, and I said, hey. Uh, I got a situation. Can you put a show together? He goes, how soon? I go, six hours. He goes, okay. I'm jumping in the car. I'm going to the airport right now. DJ is based in Dallas. He's based in Florida. And we start advancing the date. And advancing the date is, uh, when you do all the stuff before to get everything rolling. So I have production. I have some hospitality. He goes, yep. I got it. Uh, I'm I'm jumping the car. I'm going to the airport right now. He's booking a flight. Said, okay. I'll do everything else. Call me when you land. He lands in Florida, gets the artist on stage, gets the show, gets everything set up. And with thirty minutes to spare, our headliner shows up and closes out the night and does this thirty minute set. And the first hip hop artist was supposed to be a surprise, so nobody even knew. You know, we just swapped it out. But it was, you know, it was and just swapped it out and made the show happen, and everyone went nuts. And it was it was better than it was going to be. They got a bigger name. They got a great performance. You know, I kinda look at it like we're, uh, we stayed calm. We stayed relaxed. We looked at what we had to work with and made the thing happen. At the end of the day, everyone was stoked. And I like to think of, like, you know, we're like the CIA, you know, Facebook business. Like, all of this happened in the background, and nobody knew what happened. Right. But it's just it's one of those things. It's like you do enough of these gigs. Be nice to everybody. You know? Be cool. Do what you say you're gonna do. And when these things pop up and you gotta call in a favor, you can make it happen. Yeah. I can hear the angels clapping on that one, man. You know? So I love it, man. That got me so just thinking about it and, like, as you said, like, people don't realize how much we're going to, like, putting putting this stuff in, and and then they just see the show. They they don't ever see what's going on behind the scenes. Um, I know, like, my grandmother, she I always mention this on every on every episode nowadays, but, you know, like, twenty three twenty three of them were so, uh, some, you know, he restores my soul. That keeps me sane. You know? And and when we talk about this energy, you know, it is we have watched it evolve. And, Sam, you have watched the scene evolve from mixtapes to million dollar bashes. Is there any type of way that you know? Or what is the way you keep your soul in it? That's really the question. I mean, that's easy. Music is my first love. Gotcha. You know, that's it for me. I mean, that's Yep. Um, you know, it's the feeling you had the first time or the first time I saw in seventh grade seeing Nirvana on TV, seeing them on MTV. Um, and, like, well, I said, what is this? Yeah. And we didn't have, you know, we didn't have Spotify. I'm dating myself. Right? I wish to have LiveWire. Hey. I love that too. I help him with LimeWire. You know? Yeah. We got to pirate no LimeWire. To pirate in. Yeah. None of that. You know, we had to you know, feel like if you if your buddy if you wanted if you wanted a tape, your buddy had to make it for you. Yep. Yep. But, god, it just, you know, it just did something to me. Uh, and that it has just been ingrained in me, and I do it for the music. You know? I do it for her. And it moves me. It moves me to this day. Days that go by where where it's I don't have something playing in the background. And so that's why I do it. And then that's you know, and even I I tell people this all the time. I quote my friend Boyd Fletcher, is my job is better than most people's vacations, and I'm extremely thankful for that. That's powerful. Yeah. And that's absolutely Yeah. I mean, I I tell people this all the time. Do what you love. Uh, do what you love, and the money will come as long as you're good at it. Put everything you've got into it. And there you know, and I I I'm romanticizing, but there's bad days. Absolutely, there's bad days. But, gosh, I mean, my bad days are pretty great. Especially when you've got a foundation. Yeah. Yeah. Most people don't have a foundation to just fall back on and keep them keep them going. Music is incredible. I I can't sometimes I can't even work without music. A lot of you sitting back is just too quiet. So I gotta put I gotta do some you know, it's it's beautiful, man. You know, like, how how do you roll with, like, the punches as, like, the entertainment went from, like, grungy frugs to, like, the private jet parties? Yeah. Um, so yeah. So we do these super high end events for high end clients and everything and, really, what I love about it is everything is a puzzle piece and the production element of it. And how do you, you know, get a full production set up in somebody's backyard and make sure the artist is happy and make sure your client is happy and managing all those expectations? That puzzle, that challenge, I mean, I live for it. And, you know, it's and so I think when when you when you I learned everything from playing in, like, those in those kind of clubs and planning the grungy clubs on the sunset on Sunset Boulevard is, you know, we, you know, we had to we had to park our cars five blocks away, pick up our gear and slug it down, slug it down sunset, throw up over the stage, and play for $40 in a cheese sandwich. And, uh, you know and by the way, we paid $60 to park, so we're $20 in the hole. Uh, that's not alright. Yeah. But, you know, just to just to, uh, you know, it it I think that you learn so much from those challenges. Like, well, I can I can push through this? Man, I got a whole team behind me. I can make this massive thing happen in somebody's backyard. So I take a lot of that DIY kinda rock and roll punk thing and translate it into a a high end event where you just take that drive. It's the drive. It's the push. Yes. And it translate. Translates really well. I think that answers your question. Yeah. I'm willing to ask you my question. Like, Sam, you you don't know, man. You're dropping gospel here today. Like, the the entertainment guys are smiling upon us. Yeah. I love it, man. Seriously. Seriously, man. So so we gotta take a quick break, man, and, um, and we're gonna check-in with Sal Sal who is just, like, letting us know, like, for those who are out there, like, you know, my especially my audience, my specific audience, you know, faith and hustle can carry you anywhere, you know, even past the napkin throwing haters that I have encountered. So, uh, be, uh, be on the lookout. We'll be on we'll be right right back with more with Sam Austin. Are you tired of starting your day feeling unmotivated and foggy? I want to introduce you to a coffee that not only tastes amazing, but also helps you start your day with purpose and clarity. This is a premium coffee blend that I personally created. It has a rich, smooth taste that will energize your mind and sharpen your focus so you can take on the day with confidence, but that's not all. This coffee is also ethically sourced, which means that we work directly with the farmers to ensure that they are paid fairly and that their communities are thriving. And here's the best part, a portion of the proceeds from every bag of coffee goes towards mental health initiatives and community development projects in Uganda and Rwanda. So when you drink this coffee, you're not just enjoying a delicious beverage, you're also making a difference in the world. And right now, you can get a 12 ounces bag for just $26 dollars that ease less than $2 per cup. It's time to start your day the right way. So we're back, ladies and gentlemen, to the Connectivity EMEX Show with your host Marcus DJ Potential Heart, and we got Sam Austin, the incredible Sam Austin on with us today, rating us all of the gems we need as well as, like, just good laughter, good smiles. If you've been following along this whole time, make sure you do share this with someone you know, someone you don't know, and hit that like and comment in the description button. So, Sam, man, how do we turn our burnout when, you know, when we burn out from this thing into Sam level swagger? So give me three steps. Well, look. So, burnout, we all deal with it. Right? I mean, it it happens. Mhmm. You know? But I I think the best thing to do is is I mean, I I'll I'll walk away from a situation for a few minutes and clear my head. You know, going for a walk is just a huge thing. Everyone makes fun of me in the office because all I do is pace around when I'm on the phone or I'll just pay, you know, just to kinda clear my head, um, after a phone call. But I think it's it's focused on something else for a minute. Get out of your own head. Um, look at and look at the situation from a different angle and see if you can think about it differently that that you may haven't thought of before. And we constantly have to do that. I mean, things in the music business and things when we put together these shows, they shift all the time, and they change. Yeah. The band the band's coming in late. The band wants to come in early. Your production team is a few minutes late. This is, like, one thing I I tell a lot of people is with these high end events is understand a little bit about what everyone in the room is doing because it's not just the music guy. We have florists. We have decor people. We have a kitchen that's making dinner for 300 people. Understand their business just a little bit and understand that and this goes across the board for anything. Think three steps ahead of what you're doing to help accommodate other people and people respect you to that. If the floor says to load in at three and they're gonna block the dock up, you gotta make sure your band gets in at two. And, you know, just and for example, the kitchen's cooking for 300 people. The band wants their dinner at five. Is that gonna mess up the kitchen? And Mhmm. You know, so and if you think about those things rather than just going to your chef going, hey. I need my dinner done now, uh, and and understand what they're going through. It makes you better prepared on the day of your event, um, and more respected by, uh, you other vendors. Hey. Knowing that, uh, you've got their back, they've got your back, and we're all gonna play nice in the sandbox. Um, and this this industry, this this high end event industry we're in, it's a small, small world, and everybody talks. And it's just an important thing just to be professional and work with these people and know you're gonna run into them again and be the best partner you can with them on on event day. So many moving pieces. So I get so it's got me scratching my head, man, wondering, like, how do you even pick the gigs or clients to begin with, like, that vibe with you and rather not just picking them based upon how the wall size gonna look? Yeah. So if we're in a very lucky situation where a lot of our work is word-of-mouth. Okay. Okay. Yeah. I mean, you'll notice that if anyone goes and, you know, looks me up on on social media afterwards Mhmm. They'll see everything's on the the Gulf Coast Entertainment Okay. Website. Like, my Instagram is private, you know, because I have kids, and I don't want those photos out there. Facebook's pretty locked down. Most of my business comes from referral. People that are working before or they say, hey. If you wanna do this, you really gotta call GCE. They're the ones who really know what they're doing, and you're gonna have a great show. Especially with the with the big trend that we're seeing in national entertainer the national entertainer space of having these headliners come in and play weddings and play corporate events. We we really have it down to a science about how good we are with it. Yeah. And so there's a certain amount of trust there. Okay. That's interesting, man. You know? We we definitely gotta commit commit to our plans and, like but when we commit to them, we gotta lend them over to something big much bigger than us. You know, it seem like you found your found your beat, man, quite quite well. And, um, I can just just imagine, you know, like, I I would definitely need some some cough put some prayer to to do what you do, man. Uh, you know, we got we got our own coffee transfer. You coffee is, like, man, I need tons of that. Yeah. You know? It's Yeah. It's it's it's raw on caffeine and, uh, empty stomachs and We push through. If if, you know, but, like, we have a great team, uh, with Annie and Sarah and Elena and Susie in our office. We all really take care of each other. We have each other's backs. On show day, we always check-in, like, have you eaten today? You know, those kind of questions. Like, oh, yeah. That's why I feel terrible. Right. Right. So is that behind the, like, the secret, man, for flexing, man, like a pro, You know, like, just having that team behind you, people that, like, really care about you and also care about the mission. Yeah. It's it's your people. It's your people that's that you're starting with. Not only within your organization, but in the high end event space, it's the other vendors and planners, AV people, back of health. It's it's all of those. It's such a team effort for these massive, massive lifts. And, you know, like, the I I quote Scarface all the time. If you have that line, like, we make the impossible look easy. You know? I feel that's not the context he meant it in, but every day, we make the impossible look easy. Yeah. Yeah. So that that's how, like, you know, you got this this reputation right now, man, and this rumor for, like, that your events are, like, truly unforgettable. You know? Uh, a lot of people don't know how to, you know, to, like, keep develop a formula to keep it going. So so how do you amp that magic, man? You know, how do you create it? So, you know, how do you how do you create an unforgettable event? Mhmm. Once again, it comes down to your team. It's coming up with a concept, trying to come up with something people haven't seen before or make it exciting. Whether it be there's a there's a core or maybe it's, uh, you know, a band they've never seen before or maybe it's a new party band that's on the scene or maybe it's just an old classic that had that needs to be revisited. We try we treat every event as its own living, breathing thing. And I always like to talk to clients and figure out what their ultimate goal is. You know, they come to me and they say, we just want a really great band. I say, okay. That's awesome. Uh, that can go a whole bunch of different ways. Let's figure out Yeah. The best the best fit for this event. The other thing, as I say, is never force a good time. Mhmm. And I think a lot of people try to create these moments that just need to be organic and you just need to let them happen. Rather than trying to direct the whole night, lean on your team and let them do what they do best and let them let them create. And that's really gonna make the difference between a good event and a great event. You know, it's it's it's not to force the good time. And, um, when he he got these incredible organic moments, um, and I have a story about that where we are in Hawaii, and we had booked, um, a band out of Nashville called Six Wire, which is a a great Nashville country band. And they had a celebrity sit in with them. We booked a band called Low Cash, who was amazing. And, uh, we're at the hotel pool before the show and a couple of guys look over and go, hey, man, is that Toby Keith over there? And it happened to be Toby Keith was staying in the exact same hotel as this event was going on. So we kinda casually walk over to him, and the tour manager for sick choir casually walks over and says, hey. We're gonna play in this hotel ballroom, uh, later tonight. Do you just wanna come and sit in? And he goes, yeah, man. You have to after dinner, you know, text me, and, uh, we'll see. So we just left it at that. Not force the good time. If it happens, it happens. If it doesn't, it doesn't. Well, Six Wire goes on stage, and the tour manager for Six Wire gets a text. It says, big daddy's in the lobby. Come get me. We walk out there Yeah. And grab Toby. He goes, okay. You're on in ten minutes. Something like that, however it goes. And And didn't tell anyone. Didn't make a big deal about it. Didn't force the good time, and they announce Toby Keith. And he comes out, does two or three songs. The crowd are rough. There's no way you could ever top this event, but we let it happen organically. We didn't push it. We didn't force the good time. And this was several years ago. He passed shortly after that, you know, one of the probably one of his last few performances. But we got to witness this thing happen, this incredibly beautiful thing in a room full of people singing songs and but that's what we did. We didn't force a good time. We just let it happen, and that's that's really a big part of it is once everything's set and done, um, and ready to go, you just gotta let the night flow. Love that, man. Damn. That is true. That is truly epic, and that is, you know, just sucking in the moment. Don't just let it come to you. Let it let it let it flow. You know? We call that mindfulness in the psychology. Yeah. It's a holistic psychology area. You know? I'm just mindful. Just be in the moment. You know? Live in the moment. So Put the cell phone down, man. Enjoy the show. Exactly. Exactly. You know? Uh, you you you truly answered my next question was, like, you know, like, what is the trick for, you know, making these these events hit differently, like, giving people something to buzz about and wanna come back to or, you know, say, like, man, you know, how the how did you put that together? You know? So, like, it's that's great, man. So, you know, this is what I got out of our conversation today, man. You know, like, for for this for this last part of the segment, it's like being able to find a beat, being able to flex, man, uh, how you flex and and making it epic, you know. You know, you're teaching us how not just to survive, but building building our own stages and putting, like, a little bit of, like, sprinkles some faith in and and some other things in in the middle of it. You know? So, man, I appreciate you for that. You go. Thank you so much. Well, um, I really do appreciate that. Yeah. Just do what makes you happy. That's the big part of it, man. You only got a limited time here. Exactly. You know? It passes by so quickly. So, Sam, you know, I know I know, you know, uh, you you got a way for people to record, uh, to, like, you know, if they wanna check out, like, some of some of your work or or whatever you're doing. Um, you know, you mentioned the website. You know, maybe maybe tell what that website is and and or if people want to, like, reach out to you, how how they can how can they do it? Yeah. Yeah. Um, www.gulfcoastentertainment.com. Uh, we have links to all of our socials there, Instagram, Facebook, TikTok, and you can email me at sam@gulfcoastentertainment.com or info@gulfcoastentertainment.com. We're not hard to reach. We try to make it we try to keep everything easy and fun, and we wanna have a good time. We want you to have a good time. We want you to enjoy your event. Enjoy your party. Thank you. Thank you so much, Sam. You are truly a beast, man. Thank you for dropping twenty five years of, like, diamonds today. You know? So I appreciate that. Yeah, man. I can't wait to replay this episode back and and and start it with a coffee for the day. You know? So, like, those who are out there, you you got the website. We're gonna drop it in the episode description and all of our places where you can listen to podcasts and YouTube. And do me a favor today. If you love this, share it with your burned out buddies. Smack that subscribe button. Catch us next time on the show. Face your mic. Drop it loud. We are out. Transform You Radio. You are now tuned in to Transform You Radio. Yeah. You radio. Check. I stand for what you stand for. I'm at your door like the landlord. I can see the future. Yeah. Fast forward. I get on the mic and I transform. Follow me. I'm in rare form. Follow me on this world tour, the asteroid that you can't avoid. 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