Transforming Your Creative Brand During Crisis with Rachel Noall

Published by The Transform U! Live Show

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Digital Marketing contracts can be confusing for creative entrepreneurs, and it can be hard to know exactly what you’re getting into. Rachel Noall founded her company, RN Marketing Collective, exclusively to combat this problem and help fellow creatives by offering affordable solutions. Inspired by her own experience as a poet, Rachel understands the difficulties of starting up a creative business, and seeks to empower her clients by teaching them about digital marketing so they can grow their business without having to rely on expensive specialists.

 

Some specific tips for podcasting

Don’t be afraid to be reaching out to podcasters. Definitely, be spending a little bit of money on pay per click advertising right now. And then again, any kind of storytelling you can do, whether that’s through blogs, whether that’s through Instagram stories/

 

Put on a positive outlook and hustle while understanding the game is not easy

There are tons of resources out there and there are tons of people in the same position as you. So find those people who are in the midst of it, learn from them, and continue to put good things out into the world. In my mind, even if your business doesn’t become, necessarily, what you want it to it, it will point you in the direction that you’re supposed to be in. Keep up the hustle, keep grinding, keep making connections. To stay focused and remember that this is a long game. Building a business from the ground up, especially out of something that might’ve been a passion project or might have been a far off dream, it’s hard, it’s not easy.

 

How to grow your company as a creative entrepreneur

If you’re a creative business owner, you don’t always know what you’re getting into when you sign marketing contracts. And unless you have a marketing degree, it’s really hard to know what’s actually going to grow your business. It is important to have someone provide solutions for those people in very transparent, very measurable, very affordable ways because it’s creative entrepreneurs who really help our communities grow beneficially.

Outline of This Episode [04:29] Rachel’s background [07:29] Know that there are tons of people in the same position as you [10:20] The way to sell through Instagram stories [14:34] How to build up a reputation [17:27] How this crisis has put already put tons and tons of major corporations out of business [20:38] How the brain gives us the consciousness to be able to predict the future [23:49] Leveraging different social media platform for specific purposes [28:03] How to do local SEO [32:04] Nothing more important than building community Learn more about Rachel: Website: https://www.rnmarketingcollective.com